Gifts and Decorative Accessories Perception Survey 2008

We are conducting a survey among retailers to get your opinions about how several gifts and decorative accessories' categories perform in your store as well as your opinions about their vendors' products and services. This survey will not be published. We are asking you to help us better understand the category and the manufacturers' role in your business. Your individual answers will be combined with those of other retailers. Your store's answers will not be revealed individually.

Approximately what percentage of your store's annual revenues comes from sales of ALL gifts and decorative accessories?
   %

Do you carry any of the following product categories? Check ALL that apply.
  Angels
  Nativity figures/sets
  Garden decoratives e.g. statuary, fountains, bird baths,wall art, signs, yard art or lights

 

How important is each to your overall store sales?          
  Not at all important       Very important
  1 2 3 4 5
Angels
Nativity figures/sets
Garden decoratives e.g. statuary, fountains, bird baths,wall art, signs, yard art or lights

 

Compared with other products you sell, how profitable are each of the following categories, using gross margin as your yardstick?
  Less profitable About the same More profitable
  1 2 3
Angels
Nativity figures/sets
Garden decoratives

 

For these same product categories, how do you think your sales in 2008 will perform compared to sales for 2007?
  Lower than in 2007 About the same as 2007 Higher than in 2007
  1 2 3
Angels
Nativity figures/sets
Garden decoratives

Which single category is showing the fastest sales growth in your store?
  Angels
  Nativity figures/sets
  Garden decoratives

Whether or not your carry the line, what supplier do you consider “best in class” for …
Angels
What makes them the best?
Do you carry this line?
No Yes
Nativity figures/sets
What makes them the best?
Do you carry this line?
  No Yes

 
Garden decoratives
What makes them the best?
Do you carry this line?
No Yes

Please give us your impressions of each of the following suppliers. Tell us if you think the word or phrase accurately describes them based on what you know or may have heard, whether or not you have first-hand experience with them.
       
Well-known brand No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Consistent, high quality products No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Lower end No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Higher end No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Well-priced No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Prompt and timely delivery No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Knowledgeable sales reps No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Easy ordering process No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Products profitable No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Easy company to deal with No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Cutting-edge designs No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Consumers ask for them No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Don't know much about them No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Online ordering available No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Damage-free delivery No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Trend-setting styles No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

       
Customer satisfaction focus No Somewhat Yes

Demdaco

Dept. 56

Enesco

Midwest

Roman

Do you, or have you ever carried Demdaco?
No
Not now but have in the past
Carry now If you carry now, when did you last place an order with them?
       Within the last month
   Within the last 2-3 months
   Within the last 6 months

Do you, or have you ever carried Department 56?
No
Not now but have in the past
Carry now If you carry now, when did you last place an order with them?
       Within the last month
   Within the last 2-3 months
   Within the last 6 months

Do you, or have you ever carried Enesco?
No
Not now but have in the past
Carry now If you carry now, when did you last place an order with them?
       Within the last month
   Within the last 2-3 months
   Within the last 6 months

Do you, or have you ever carried Midwest?
No
Not now but have in the past
Carry now If you carry now, when did you last place an order with them?
       Within the last month
   Within the last 2-3 months
   Within the last 6 months

Do you, or have you ever carried Roman?
No
Not now but have in the past
Carry now If you carry now, when did you last place an order with them?
       Within the last month
   Within the last 2-3 months
   Within the last 6 months

Are there any other comments you'd like to make about the prospects for sales of ANGELS/NATIVITY FIGURES OR SETS/GARDEN DECORATIVES that might help you increase their sales - other than by reducing prices?
ANGELS

NATIVITY FIGURES OR SETS

GARDEN DECORATIVES

Are there any other comments you have about any of the manufacturers you deal with or that have been mentioned in this survey?

Which phrase best describes the type of retailer you are?
   Not a retailer
   Gift/accessories specialty store
   Department store
   Craft/hobby/toy store		    Catalog/TV shopping/Internet retailer
   Discount/off-price retailer
   Stationery store
   Other type of retailer, please describe below
 

My company's annual sales are ...
  Less than $500,000
  $500,001 - $1 million
  $1 million - $5.99 million
  $5 million or more

To avoid duplicate responses, please provide your company's name and location.
Company name
Location, e.g. city and state

Thank you very much for helping us better understand these gifts and decorative accessories categories.