Retail Operations 2008

Retail Operations 2008

RETAILER PROFILE
Which of the following BEST describes your retail operation?

   Department store
   Direct-to-consumer, e.g., TV, online, catalog, home party
   Discount department store
   Furniture store/chain
   Garden shop/center
   Home accent/gift store

   Home textiles specialist
   Interior designer
   Lamp/lighting specialist
   Warehouse club
   Other, please specify below

How many stores do you operate at ALL locations?

store count

What is the size in total square feet (selling, of. ce, warehouse) of your store(s) at ALL locations ?

total square feet

How is your space allocated between each of the following functions? Please give your best estimate.
Selling space	%
Off-site warehouse/stock storage	%
On-site stock room/storage/warehouse	%
Administrative/office/utilities	%
Other; please specify below	%
	Should total 100% of your gross space

In what region is your store located? If you have more than one store, please give the region for your headquarters location.

  Northeast
  Midwest
  South
  West

In an average week, how many hours are you open for business each day? What percent of your weekly sales does each day represent?
	Number of hours open	% of sales
Sunday		%
Monday		%
Tuesday		%
Wednesday		%
Thursday		%
Friday		%
Saturday		%
		Should total 100% of weekly sales

In an average week, how many customers ...
visit your store(s) �		number/week
AND make a purchase �		number/week
If you have more than one store, please give the AVERAGE for ALL locations.

Please indicate your 2007 TOTAL annual store sales volume for all stores.

  Under $500,000
  $500,000 - $1 million
  $1 - under $3 million
  $3 - under $7 million
  $7 - under $10 million
  $10 million or more

How did your store�s 2007 total store sales compare with 2006 sales? What are you projecting for 2008?
2007 vs. 2006		2008 vs. 2007
Down by	%	Down by	%
About the same		About the same
Up by	%	Up by	%

As a percentage of your total store sales, how were home accents sales in 2007? For 2008, what are you expecting for your home accents sales?
Home accents sales as a % of total sales
2007 vs. 2006	2008 vs. 2007
Lower than 2006 About the same as 2006 Higher than 2006	Lower than 2007 About the same as 2007 Higher than 2007

On average, what percentage of your TOTAL annual sales take place in each month?
	% of annual sales
January	%
February	%
March	%
April	%
May	%
June	%
July	%
August	%
September	%
October	%
November	%
December	%
	Should total 100% of total annual sales

Does your store have a Web site?
No	Are you planning a Web site for the future?
	Not planning for one at all Plans are under consideration Will launch site within the next 6-12 months
Yes

In addition to selling to consumers from your retail store(s), do you also sell through �
Online orders over the Internet?	Your own store catalogs?
No	No
Yes	Yes
% of your TOTAL annual sales for ...
Online orders %	Catalog sales %

MERCHANDISE and DISPLAY
What percentage of your TOTAL 2007 SALES did each of the following major product categories represent?
	% of TOTAL 2007 sales
Accent furniture	%
Area rugs	%
Lamps/lighting	%
Permanent botanicals	%
Tabletop and tabletop accessories	%
Soft goods, including decorative pillows, throws, top-of-bed, table linens, etc.	%
Wall decor, including mirrors	%
Other decorative accessories, including baskets, boxes, candle holders, clocks, fragrance, garden, holiday, etc.	%
ALL other products, such as case goods or upholstery, electronics, toys, apparel, etc.	%
	Should total 100% of your 2007 total annual sales

Do you maintain a year-round clearance area for marked down goods?

No
Yes

How frequently do you hold sales of marked-down goods?

  Annually
  Twice a year
  Four times a year
  More than four times a year

What is your average mark-down for sales?

Are any of the home accents products you sell private label?
No
Yes	What percentage?	%

In 2007 what home accents products did you carry? Will you add any product categories in 2008 that you didn't carry in 2007?

Carried in 2007	Will add in 2008
Accent furniture - chairs Accent furniture - tables Area rugs Baskets/boxes Candles Candleholders Clocks Decorative pillows Garden accents/furniture Holiday-themed merchandise Home fragrance Lamps Lighting fixtures Luxury linens/top-of-bed Luxury table linens Permanent botanicals Photo frames Tabletop/tabletop accessories Throws Mirrors Other wall art, e.g. paintings, posters, etc. Other home accents; please describe below	Accent furniture - chairs Accent furniture - tables Area rugs Baskets/boxes Candles Candleholders Clocks Decorative pillows Garden accents/furniture Holiday-themed merchandise Home fragrance Lamps Lighting fixtures Luxury linens/top-of-bed Luxury table linens Permanent botanicals Photo frames Tabletop/tabletop accessories Throws Mirrors Other wall art, e.g. paintings, posters, etc. Other home accents

What were the lowest, highest and MOST popular price point for each? How many lines or brand did you carry for each?
	2007
	Lowest price points	Highest price points	MOST popular price points	Number of lines carried
Accent furniture - chairs	$	$	$
Accent furniture - tables	$	$	$
Area rugs	$	$	$
Baskets/boxes	$	$	$
Candles	$	$	$
Candleholders	$	$	$
Clocks	$	$	$
Decorative pillows	$	$	$
Garden accents/furniture	$	$	$
Holiday-themed merchandise	$	$	$
Home fragrance	$	$	$
Lamps	$	$	$
Lighting fixtures	$	$	$
Luxury linens/top-of-bed	$	$	$
Luxury table linens	$	$	$
Permanent botanicals	$	$	$
Photo frames	$	$	$
Tabletop/tabletop accessories	$	$	$
Throws	$	$	$
Mirrors	$	$	$
Other wall art, e.g. paintings, posters, etc.	$	$	$
Other home accents	$	$	$

SOURCING
What percentage of your inventory do green/organic or sustainable products represent?

What percentage of your store's inventory is made in the U.S. versus made overseas?
Made in the U.S.	%
Made/imported from overseas	%
	Should total 100% of inventory

How many vendors do you actively buy home accents from?
Fewer than 25	25-49	50-74	75 or more

How often do you order home accents?

  Daily
  Weekly
  Monthly
  Quarterly

   Semi-annually
   Annually
   Other; please describe below

How many different U.S. trade shows do you, or someone from your store, attend each year?
Attended in 2007	Already attended or plan to attend in 2008
None Only one 2-3 a year 4-5 a year 6 or more a year	None Only one 2-3 a year 4-5 a year 6 or more a year

Other than trade shows or markets, what other sources do you use to find new products and/or vendors?

  Ads in consumer pubs
  Antiques shows
  Artists/artisans
  Craft shows
  the Internet

   Manufacturers' catalogs
   Manufacturers' websites
   Sales representatives
   Trade publications
   Other; please describe below

What prompts you to attend one trade show over another? Type your comments in the box below.

ADVERTISING AND PROMOTIONS What percentage of your 2007 annual sales was devoted to advertising and promotions? What do you expect to spend in 2008?
	Advertising/promotions spending as a % of annual sales
Actual 2007	%
Projected 2008	%

How do you build customer loyalty?

  Special sales for selected customers
  Offer in-store gift cards
  Discounts for repeat customers
  Advance notice for sales

   Special events for preferred customers
   Birthday or other special event discounts
   Other; please describe below

What types of advertising and promotions do you use? What percentage of your advertising and promotion budget do you devote to each?

Use		% of ad budget
	Direct mail	%
	TV advertising	%
	Special events	%
	Internet/web site	%
	Newspaper advertising	%
	Yellow Pages	%
	Radio advertising	%
	Billboards	%
	Other; please describe below	%
		Should total 100% of ad budget

Do you use direct mail?
No
Yes		What kind of direct mail pieces do you use?
		Use
		Birthday cards Catalog Discount coupons Newsletter/flyer/brochures/handouts Sales or special events announcements Other; please describe below

Do you hold special events?
	No
	Yes	What kind of special events do you hold? Which single event do you hold MOST often?
		Use	ONE used MOST
		Demonstrations Open houses Workshops/seminars Holiday events Trunk shows Other; please describe below	Demonstrations Open houses Workshops/seminars Holiday events Trunk shows Other

Do you collect your customers' e-mail addresses?
No
Yes	How do you use those e-mail addresses?
	Send newsletters/flyers Advance notice for sales Send special events announcements Recognize birthdays, anniversaries, etc. Send coupons or discounts Other; please describe below

EMPLOYEES What percentage of your 2007 TOTAL REVENUES went to pay ...
Wages/salaries/bonuses Include all salaries, bonuses, commissions, draws by owners, etc.	%
Fringe benefits Including payroll taxes, workers' compensation, retirement plans, group health, disability, etc.	%

Please give the total number of full-time and part-time (those who work less than 30 hours per week) employees in each classification.
	Number of employees
	Full-time	Part-time	% of payroll
Administrative, office Include store owners, store and sales managers, buyers			%
Sales, include designers			%
Warehouse, delivery			%
Other			%
Total number of each type of employees			Should total 100%